The Law Firm Marketing Club (LFMC) is excited to announce the upcoming "What Clients Want 2024" research study, marking the fifth anniversary of this pivotal series into client needs and expectations within the UK legal sector. This milestone edition, produced in partnership with Anna Lake Insight, will offer groundbreaking insights into client feedback and preferences.
As the legal market continues to evolve, understanding client expectations is more critical than ever. The 2024 edition of the "What Clients Want" research will build upon previous findings with an enhanced focus on client feedback mechanisms and the factors influencing their choice of law firm. This year’s research will explore key areas such as client feedback, sustainability, and communication preferences in client decision-making.
Key areas of focus for the 2024 research include:
An in-depth look at how clients provide and use feedback, and the implications for law firms.
Exploration of how clients choose their legal representatives, including views on sustainability and D&I.
Expert advice from LFMC and Anna Lake Insight on leveraging feedback to enhance client engagement and retention.
Sophia Stancer, Community Manager at the Law Firm Marketing Club, commented, “Entering the fifth year of our 'What Clients Want' research is a significant milestone. This year’s study will provide deeper insights into client feedback and the factors influencing their legal choices, which is vital for law firms aiming to excel in a competitive market.”
Anna Lake, Director of Anna Lake Insight, added, “Our collaboration with LFMC highlights the importance of actively listening to clients and stakeholders. By focusing on feedback and client experiences, this research will deliver actionable insights for law firms to strengthen their client relationships and drive growth.”
The "What Clients Want 2024" research is set to be conducted throughout the coming months, with results to be shared in December 2024. In conjunction with the research findings, LFMC will host a special webinar to discuss the key insights and offer practical strategies for law firms. Industry professionals are encouraged to register for updates and pre-order opportunities through the LFMC website.
For more information or to register for the webinar, please visit https://www.lawfirmmarketingclub.com
About the Law Firm Marketing Club
The Law Firm Marketing Club (LFMC) is dedicated to supporting law firms across the UK with strategic insights and practical solutions. Our annual "What Clients Want" report series is a key resource for understanding and adapting to client needs.
About Anna Lake Insight
Anna Lake Insight specialises in in-depth listening programmes that capture valuable feedback from clients, teams, suppliers, and referral networks. These insights empower businesses to make informed decisions, build stronger relationships, and drive growth.
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