PREVIOUS EVENTS

"Practical Podcasts: Why, How & Top Tips" with host Clare and guests Ben and Sophia from LFMC will cover podcast popularity, production process, qualities of successful podcasts, and tips for aspiring podcasters.

Professional Services Marketing Survey 2023 Results

In this Q&A Panel session Clare Fanner spoke to Peter Hamilton (Tinsdills) and Peter Taylor (Paris Smith) to understand their challenges, opportunities and current focuses.

- How do hackers get into our systems?
- What are the 5 best ways to protect ourselves from cyber crime?
- How do you report cyber crime?

This fast paced & irreverent webinar is focused on Value & Pricing in modern law firms. Alex Barr has worked for over two decades with tech, law firms and starts ups, helping them to build great commercial skills – including pricing, cross selling and sourcing clients.

Understanding why people become difficult

James Sproule shares a detailed update on the economy.

A live demonstration and discussion covering some of ChatGPT's capabilities.

In this session Clare was joined by Bernadette Bennett from Moneypenny to share the results from the latest LFMC What Clients Want Research, they also shared trends and insights into best practice and things firms can do to manage and meet clients evolving expectations.

Digital is a vital channel and one which is being used by more firms than ever before.

LinkedIn is an increasingly important platform. It’s a means to connect with the people we are looking to work with and for; and a means of developing our networks. It’s also platform we can use to communicate ‘our stuff’.

This talk was based on research Simon conducted for law firm blogging platform Passle earlier this year, for which he reviewed the thought leadership content of 400 leading law firm websites: 200 in the UK and 200 in the US,

AKA How to get your firm & partners ranked in the legal directories

Getting recognition in the legal directories is more than just an accolade, it’s a reflection of your quality and experience, it demonstrates to potential clients that you are regarded as one of the ‘best’. Getting recognition is a combination of many factors. But it’s not enough to ‘just’ do good, interesting and complex work, although you clearly need to have this as well!

We speak to our clients all the time, so what is so special about Client Listening? In this webinar, Claire Rason, Client Talk, talked through what Client Listening really is.

Your firm's reputation is based on what people say when you're not in the room.
So how do you know how people feel about your brand?

In this session Simon McNidder one of the UK’s leading professional services sector experts talked to us about all things to do with CRM.

Google Analytics 4 is the newest version of Google Analytics. It’s used by most websites to track and monitor website visitors.

Focusing on improving customer service but accepting that it will cost both time and resource.

Building relationships online is different than in person but there are some similarities. David Gilroy, showed us how to do it.

Collaboration that works for all parties. What, how and practical pointers.

This engaging webinar focused on Moneypenny’s ROI and attribution experience.

The US Legal Market

Expectations might be the amazing game changer you weren't expecting.

In this webinar we shared the findings from the LFMC Professional Services Marketing Survey which was undertaken in February & March 2022.

Find out insights from our 2021 what clients want research,and watch sessions covering lead generation, conversion and client retention.

What is and how you can engage your colleagues around the firm in creating content; how you can make the most of the investment through amplification; and how it can help with your marketing strategy without breaking the bank.

In this session we looked at the key findings from the LFMC What Clients Want Research published in December 2021.

This session is being presented to help you understand what’s involved with B Corp and how it might turbo charge your business in the new era of sustainable and conscious business leadership.

Gareth Turner, Head of Marketing at Weetabix explained how using your strategy to guide decision making and creating a bold and empowered marketing culture is the key to great marketing.

A fast paced packed session delivered by the LFMC Partners,detailing law firm horror stories with top tips and solutions to avoid them happening to you.

Jeremy shows us ten ways to get a laugh when delivering a talk, presentation or workshop.

A detailed session focusing on content

This webinar will guide you through GDPR and The Data Protection Act

An interactive session focusing on building the right network

In this session, we launched the What Do Clients Want Research 2021

How to get heard, how to use internal communications to support/help senior management and the role of internal communications positively influencing culture.

The Social Media Landscape in 2022 and finding your own place

AKA How to get your firm & partners ranked in the legal directories

Lara shared her top tips in effective networking.

Case studies can and should be a key part of your professional services firms approach to marketing. A case study has many benefits, including helping to generate leads and sales, but also to act as proof, validation and reassurance to clients and prospective clients.
After all – we all want a trusted expert that has a track record of helping people like us, with challenges like ours!

Communication isn’t just about what you say, it is 50% speaking and 50% listening. Most programs about effective communication focus on speaking with influence and leading change by setting a compelling vision, yet over 93% of change initiatives fail. There is a missing ingredient – leaders who listen.

In this session Richard focused on how LinkedIn works – the algorithm that affects the reach of your posts and inspired us to use this platform in ways that will really start to deliver.

In this session we move away from a key marketing topic to take a step back and focus on our mental health, wellbeing and resilience. To perform we all need to start by looking after ourselves and those around us.

Lara shared her top tips in effective networking.

Join Ed Whittington from Moore Barlow, Matthew Fretten from Frettens and Helen Spencer from WR Partners to understand their challenges, opportunities and focus.

Podcasts are growing in popularity and present a great opportunity for professional services firms to engage with their clients, referrers and wider community. It’s also a great platform to share content. And it’s not as hard as you may think!

All companies communicate with their employees - but does everyone get it right? ​

When it comes to technology and the future of legal services, Christina is not only a lifelong innovator but also sits at the heart of government policy and lectures on innovation strategy.

Making your idea a reality: How to take that idea to improve the business and construct the case such that everyone buys in to make it happen

Online reviews are important to businesses of all types as we increasingly look online for 'endorsements' from people before we choose suppliers.