ARTICLES

Jul 25, 20223 min read

My favourite software to help you with your marketing

When I was a marketing director in a law firm one of the biggest challenges I had was ensuring brand consistency across different...

Jul 18, 20222 min read

Did you know a properly implemented CRM system can yield an ROI of 245%?

This week I want to talk about data and Client Relationship Management (CRM). The stat I used in the email title is from Forrester;...

Jul 10, 20223 min read

Does your mother know what you do? Or more importantly, why you do it?

A couple of weeks ago I asked you to channel your inner Spice Girl. This week I’m tentatively continuing the musical theme with an...

Jun 27, 20222 min read

I’ll tell you what I want, what I really, really want...

For those of you old enough to recognise this lyric, it’s time to channel your inner Spice Girl … yes, it’s time to talk about asking...

Jun 20, 20222 min read

BRILLIANT resources I want to share with you

One of the things that I provide to LFMC members is loads of resources and research. Some of it is our own home grown and produced stuff...

Jun 13, 20222 min read

Is your marketing team running a recruitment and retention campaign?

A key challenge facing all law firms at present is recruitment and retention of staff. In our LFMC Professional Services Marketing Survey...